Grocery shopping – it’s either a mundane chore or an obsessive activity depending on who shares your shack. If you only cook for one or two, restocking the fridge may be an afterthought or even an annoyance. But for those with HUNGRY munchkins nipping at their heels, getting groceries is serious business.
While purchasing provisions in Germany vs. the US might not be as drastically different than, say, bartering for baloney in a rural Mongolian market, the discrepancies while abroad were enough to make me pine for the greener pastures of Publix, Kroger, and… Costco.
During my weekly German Aldi run, I longed for a bulk store like Costco or Sam’s. I was completely over the cashiers’ stares when I bought my standard ten liters of milk every Monday. Must I always insist that I am not feeding a herd of baby cows each week?
In Germany, buying in bulk is just not a thing. Are you a big-box or warehouse shopper? Do you buy your milk by the liter or by the metric ton? I would’ve preferred the latter, but really, all I wanted was to shop at one store.
Super Size It
America has done such a bang-up job of exporting BIG abroad – BIG brands like Oreo and BIG companies like Coke (to say nothing of BIG hair and BIG bodies plastered on the BIG silver screen). Unfortunately, my homeland failed me in neglecting to force the rest of the world to jump on the jumbo food packaging train.
Beyond the super-sized milk jugs and bloated boxes of cereal, the second major annoyance focused on the necessity of patronizing a minimum of two grocery stores every week to purchase ingredients I needed or wanted. More often than not, I visited three OR MORE… e v e r y w e e k.
Give a little shout out if you that routine sounds major awesome!! No one? Really..?
One store. That doesn’t seem to much to ask, does it?
You might say, but hey, don’t you often sign the praises of Aldi? Yes, you’ve caught me. I do love Aldi, so much so that I pitted German Aldi vs American Aldi in a supermarket smackdown which you can read here.
Unfortunately, as a discount store that aims to keep prices low, Aldi does not and cannot carry everything. Another German grocer, Rewe, is as expensive as it is amazing. Most Rewe stores are sparkling clean with two or three times as many products as Aldi or Lidl. But, that variety comes at a premium. Prices at Rewe were too high to shop there exclusively.
Despite their advantage over Aldi in terms of options, even Rewe doesn’t carry cilantro for my homemade salsa or black beans for this cheesy Warm Chipotle Dip. Want to know why?
I’ll let you in on a little secret… many Germans do not like dishes that feature a lot of spices (the exception being, of course, currywurst). Plain Jane is the name of the German flavor game. Grocers in Deutschland don’t carry a plethora of ethnic products because the majority of German customers won’t buy them.
The best place for global cuisine staples is an Asian or Middle Eastern specialty shop. Since I just can’t live indefinitely without my red lentils or soba noodles, I added yet another stop to my grocery groove – the Turkish market.
Exhausting and irritating yet unavoidable for the flavor seeker – patronizing multiple stores was my weekly routine. And every time I did the dance, I dreamed of being about to shop at one store per week.
Coming to America
By now, you’re thinking that the neighborhood Walmart sounds like a fabulous place to shop in comparison – yeah, you and me both. Well, okay, maybe not Walmart. That place sends me into an absolute panic.
As you can imagine, one of the things I looked forward to the most when moving back to the States was one-stop grocery shopping. One store – done.
Bahahahahaha. Boy, was I wrong.
In Arizona, we became Costco members, and I gleefully loaded my colossal shopping cart with industrial-sized laundry detergent, a city block of toilet paper, and enough ketchup to last me until the apocalypse. Those first few weeks of buyers bliss were seriously something awesome.
But, I soon realized something.
Costco really is fabulous, but it doesn’t carry all the produce we usually eat. Kroger has low prices, but they don’t have all the natural and organic foods I buy. Sprouts is a decent health food store, but even they don’t carry all the ethnic food ingredients needed for more exotic dishes.
Oh my… here we go again.
I still find myself frequenting at least two stores every week here in America, often three if I add Trader Joe’s in the mix.
The main difference is I zip around in my car instead of my bike, burning gas instead of calories, while stressing out about traffic instead of whether the heavens will open up and drench both me and my bike trailer full of groceries.
Win, Lose, or Draw?
If neither Germany nor America can give me that one and done experience – will ANYONE win?
On the plus side for America, it really is nice to save money in the land of grocery competition where stores often sell items at a loss just to get you in the door. I am once again using coupons (though nowhere NEAR the level I did once upon a time) and shopping the sales.
But, other than that aspect – significant as it may be, I can’t say that the American market experience is much better in terms of value added. America just stocks more products, offers more choice, and advertises more options… all of which isn’t necessarily a good thing, especially for an expat in reverse culture shock recovery.
I do like that I can get any ingredient I need at nearly any time of day or night. And, yeah, the free samples at Costco and free cookies at Publix are a godsend when shopping with little boys. It’s also a big bonus to have my groceries bagged for me instead of having my meat and potatoes flung at me by an overzealous Aldi clerk because I’m not sacking them fast enough for her…
I don’t like that every time I go to the grocery store here, I am loaded up with a zillion and one plastic grocery bags. Where is the petition to ban these convenient nuisances from stores? Please, put my name at the tippy top.
Environmental concerns aside, those piles of plastic are a mushrooming monster, multiplying at an alarming rate and silently conquering every available nook and cranny in my house. At least German stores charge for plastic bags which passes the cost to the customer and makes one rethink how many bags are actually necessary.
Contrary to my domestic daydreams, the grocery shopping grind in the US isn’t all I had hoped it would be. Despite living in the land of infinite possibility and choice, grabbing groceries every week at ONE store is simply not possible unless you possess (a) loads of cash that allow you to always pay full price or (b) a personal shopper who goes to all the various stores for you.
My one-and-done goal turns out to be downright unattainable under current circumstances. But, who knows? Maybe ONE day, that dream will come true.
What do you like and loathe about your weekly grocery trip? If you have grocery delivery, I would love to know your experience and if you think it simplifies things for your family.Lead photo credit